Ann Demeulemeester presents first pre-collection for Resort 2025 - Wishevoke

Ann Demeulemeester presents first pre-collection for Resort 2025

MILAN — Add Ann Demeulemeester to the fashion calendar of the pre-collections.

On the heels of a strong autumn 2024 As part of the sales campaign, the Paris-based fashion house announced on Wednesday that it plans to unveil its first pre-collection next month.

Stefano Gallici’s creative director resort The 2025 product range will be presented by appointment between May 21st and 24th in the brand’s traditional showroom on Rue de Saintonge in Paris.

Gallici was appointed to the top creative position last June, succeeding Ludovic de Saint Sernin, who left the brand after just six months.

Since then, Gallici has presented two collections for the house, the most recent for fall 2024, showing more of his understanding of the brand’s rich history and archives as well as a “personal vision imbued with captivating rawness,” as WWD noted in the show review.

The more targeted approach has paid off, they say Ann Demeulemeester Label. The house said fall 2024 sales were up 44 percent compared to the spring 2024 collection, also designed by Gallici, due to a strong performance of the wardrobe collection, a selection of fashion essentials or holdovers that to complement seasonal lines. The house said the product range accounted for 20 percent of fall 2024 sales.

“This strategic expansion of the product range not only shows Ann Demeulemeester“The brand’s commitment to meeting the evolving needs of its demanding clientele also underlines the brand’s agility to respond to market trends, consolidate its position as a leading force in the fashion industry and its commitment to reaching new audiences internationally level,” the company said in a statement.

In a recent interview with WWD, Gallici emphasized his commitment to updating the brand’s founder’s fashion lexicon and revealed that he maintains a close relationship with her and speaks to her weekly.

“I think we share the same humble approach to design and similar references… it would make absolutely no sense to disrespect their language… their concepts are still enormously modern,” Gallici said.

“When I look at their world, I see it as a creative and exploratory landscape. “The archive is a forest you can enter,” he added.

Stephen Gallicus

Stephen Gallicus

Courtesy of Ann Demeulemeester

One of the originals Antwerp Six whose elegant tailoring and dark glamor helped put this small Belgian town on the global fashion map, “Queen Ann,” as WWD dubbed her in a 1995 headline after a blockbuster collection, bowed out of fashion in 2013 to get involved in other endeavors, namely pottery and ceramics.

In 2020, the Ann Demeulemeester label, including its entire archive, headquarters and historic flagship, will be located in Antwerpand his exhibition space in Paris acquired by the Antonioli Group, Founded by retail maverick Claudio Antonioli.

After taking full control of the company, Antonioli moved almost all production to Italy and reduced the number of wholesale doors to fuel the brand’s retail expansion and restore its top positioning.

Antonioli founded his first eponymous retail location in Milan in 1987 and is co-founder of streetwear conglomerate and Off-White licensee New Guards Group, which was acquired by Farfetch in 2019. The entrepreneur later founded a company called Dreamers Factory, which includes Ann Demeulemeester and future projects related to his personal passions.

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