BookTok, TikTok's mainstream book trend - Wishevoke

BookTok, TikTok’s mainstream book trend

According to hundreds of publishing professionals around the world, #BookTokSo the community of bibliophiles in Tick ​​tockhas established itself as one of the strongest book advertising trends. Reading, like any dynamic habit, evolves #BookTok is the largest “book club” in the world.

The personalized experience that the TikTok algorithm offers each user allows them to discover a world where the book can take center stage. Well-written, tender, adventurous, romantic stories, thrillers, DIY and self-help books from the bookstore shelves reach BookTokers, who make them viral with a video and thus strengthen the love for books, but also for the publishing industry.

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Today the trend has established itself in the hearts of Greek readers and Greek TikTokers.

3 BookTokers from Greece:

THE @sophiapaliii In this TikTok she recommends her favorite books from the past year: H @danaiibrahim offers us solutions to overcome reading difficulties, i.e. the situation in which you cannot concentrate on the book you are currently reading

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