Hermès spotlights local creatives for its repeat men's show in Shanghai - Wishevoke

Hermès spotlights local creatives for its repeat men’s show in Shanghai

SHANGHAI — On a rainy Tuesday evening in Shanghai, Hermes caused a sensation with a new edition of the men’s spring 2024 runway Show featuring a diverse cast of local talent.

As the first major event in China In the wake of the COVID-19 crisis, Hermès’ one-night-only extravaganza, held at the N Wing of the West Bund Art Center, attracted the French luxury house’s most distinguished guests, who arrived wearing rare Birkins.

The motto is “Through The Lines”. runway was placed on a flat stage that played with light and shadow. The traveling men’s collection, a sporty and versatile wardrobe designed by Veronica Nichaniawas shown first last June in Paris. Crumpled shirts, baggy pants with cuffs at the ankles, and flat, closed-toe sandals with buckles and studded soles were the standout pieces of the collection.

Veronica Nichania

Veronica Nichania


In addition to the models, eight talents – including film director Guo Fan, actors Wang Yang and Liu Jia, a Michelin star restaurant Ling Long Shanghai‘s chef Jason Liu, Chinese short track speed skater Wu Dajing, director at the UCCA Center for Contemporary Art Philip Tinariarchitect Liu Yichun and reality TV star Wang Yuheng – walked the runway before a cheering and hollering audience.

“It was fun to see it from the other side. I think it’s similar to an exhibition, there are so many specialties, so many people with really precise roles, and everyone working together creates a very cool energy,” Tinari said.

Wang Yuheng, or “Brother Water,” an intellectual turned reality star, was not surprised that Hermès hired him for the show. “Great minds think alike,” Wang said.

“They made a repeat show feel completely new,” he said Eric Young, a local Hermès VIP and founder of the multi-brand boutique LMDS. “With the addition of Chinese celebrities and cultural stars, the show resonated with us locals and felt less formal compared to Paris.”

“The diversity of the cast, some younger, some older, reflected well what the Hermès community is all about, one with different personal styles. “This is also something we want to do as a designer brand,” the Chinese designer added Fengchen Wang.

Guests enjoyed a playground-style afterparty where avant-garde French chef Paul Pairet served croque monsieur and duck confit, among other sweet and savory dishes.

DJ Harvey played in the disco room “Club Faubourg” before Finnish band Jaakko Eino Kalevi took to the main stage.

Staged immediately afterwards Shanghai Fashion WeekThe event was also an opportunity for members of the local creative industry to network over a mimosa or two.

“It’s kind of the new thing Shanghai City atmosphere,” said designer and artist Oscar Wang. “It’s rare for friends from all over the world to spend time together. People just come to the afterparty and stay.”

“I can’t believe Brother Water is here,” Chinese fashion photographer Theo Liu gushed, fawning over the reality star who was busy taking photos with adoring fans, including a five-year-old.

For Samuel Yang of popular Chinese designer brand Samuel Gui Yang, the repeat exhibition provided an opportunity to study the craftsmanship behind Nichania’s creations.

“I have always loved the elegance and free-spirited looks of Hermès menswear,” said Yang. “We care more about the clothes, not the bags.”

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